{"title":"L’Oréal Professionnel Colour Treated Hair","description":"","products":[{"product_id":"loreal-hair-root-touch-up","title":"L’Oréal Professionel Hair Root Touch Up","description":"\u003cp\u003eL’Oréal Professional Hair Root Touch Up blends away grey with a natural and undetectable finish. Waterproof and doesn't transfer. Washes out in one shampoo. Roots are concealed in seconds.\u003c\/p\u003e\n\u003cp\u003eAvailable in 4 colours to match \u003cstrong\u003ealmost all hair colours:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLight Brown, for light browns to dark blondes\u003c\/li\u003e\n\u003cli\u003eBrown, for brown hair\u003c\/li\u003e\n\u003cli\u003eBlack for black hair\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ctable width=\"339\" style=\"border-collapse: collapse; width: 254pt;\"\u003e\n\u003ccolgroup\u003e\u003ccol width=\"339\" style=\"width: 254pt;\"\u003e\u003c\/colgroup\u003e\n\u003ctbody\u003e\n\u003ctr height=\"425\" style=\"height: 318.75pt;\"\u003e\n\u003ctd width=\"339\" height=\"425\" class=\"xl32\" style=\"width: 254pt; height: 318.75pt; border: none;\"\u003eCAUTIONS -- EXTREMELY FLAMMABLE AEROSOL. Pressurised\u003cbr\u003econtainer: May burst if heated. Keep away from heat, hot surfaces,\u003cbr\u003esparks, open flames and other ignition sources. No smoking. Do not\u003cbr\u003espray on an open flame or other ignition source. Do not pierce or\u003cbr\u003eburn, even after use. Protect from sunlight. Do not expose to\u003cbr\u003etemperature exceeding 50°C. DO NOT EXPOSE IN A CAR TO\u003cbr\u003eSUNLIGHT, ON BEACH OR ON RADIATOR. ANY DEFORMED\u003cbr\u003eCONTAINER SHOULD NOT BE USED.\u003cbr\u003eKeep out of reach of children. Avoid spraying towards the eyes or on\u003cbr\u003eirritated skin and deliberate inhalation. Do not use for any purpose\u003cbr\u003eother than that for which the product is intended. Do not use in a\u003cbr\u003econfined space.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"L'Oreal","offers":[{"title":"Black","offer_id":7610409413,"sku":"3474630698000","price":13.9,"currency_code":"EUR","in_stock":true},{"title":"Light Brown","offer_id":7610425221,"sku":"3474630698345","price":13.9,"currency_code":"EUR","in_stock":true},{"title":"Brown","offer_id":39465997205588,"sku":"3474630698185","price":13.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0226\/6225\/files\/L_OrealProfessionelHairRootTouchUp.jpg?v=1755856875"},{"product_id":"loreal-serie-expert-blondifier-gloss-shampoo","title":"L'Oréal Professionnel Serie Expert Blondifier Gloss Shampoo","description":"\u003cp\u003e300ml\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCare for your blonde locks with Blondifier Gloss Shampoo, a resurfacing and illuminating shampoo. The professional formula is enriched with Polyphenol present in the açai berry extract. This shampoo provides nourishment and helps to smooth damaged hair. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe shampoo gently cleanses the hair and emphasizes multi-dimensional shine of blonde hair. The formula works to enhance the natural glossiness and shine of blonde hair, leaving locks soft, supple and replenished with moisture and radiance. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor a professional blonde hair result, apply the three step Blondifier haircare routine including the deep nourishing mask and the Blondifier Leave in cream.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIn case of contact with eyes, rinse them immediately. Keep out of reach of children\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":12613021728852,"sku":"3474636974382","price":18.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0226\/6225\/files\/L_OrealProfessionnelSerieExpertBlondifierGlossShampoo.jpg?v=1755861756"},{"product_id":"loreal-professionnel-serie-expert-blondifier-masque-250ml","title":"L'Oréal Professionnel Serie Expert Blondifier Masque 250ml","description":"\u003cp\u003e\u003cspan\u003eL'Oréal Professionnel Serie Expert Blondifier Masque revamps and illuminates your blonde hair by\u003c\/span\u003e\u003cspan\u003e replenishing and smoothing the hair fibre. Developed with Polyphenols found in Açai Berry, the antioxidants in this masque leave fair hair feeling soft with a brilliant shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eAfter shampooing with Blondifiere shampoo, apply through the lengths and ends of the hair and comb through with a wide tooth comb.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave in for 3 to 5 minutes only. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse well.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":39562211229780,"sku":"3474636976034","price":30.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0226\/6225\/files\/L_OrealProfessionnelSerieExpertBlondifierMasque250ml.jpg?v=1755861729"},{"product_id":"loreal-professionnel-serie-expert-vitamino-color-10-in-1-multi-purpose-spray-190ml","title":"L'Oréal Professionnel Serie Expert Vitamino Color 10 in 1 Multi-Purpose Spray","description":"\u003cp\u003eL'Oréal Professionnel Serie Expert Vitamino Color 10 in 1 Multi-Purpose Spray  is ideal for use before blow-drying. Professional formula is infused with antioxidants to care for your hair. Ideal leave in treatment spray for coloured and highlighted hair. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCares for your hair in 10 different ways:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eNourishes\u003c\/li\u003e\n\u003cli\u003eProtects Colour\u003c\/li\u003e\n\u003cli\u003eSoftens\u003c\/li\u003e\n\u003cli\u003eLightweight colour care\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDetangles\u003c\/li\u003e\n\u003cli\u003eSpeeds up your blow-dry\u003c\/li\u003e\n\u003cli\u003eControls frizz\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHeat Protect up to 230C\u003c\/li\u003e\n\u003cli\u003eRepairs the look of split ends\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAnti-pollution\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eSpray onto towel-dried hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eComb through and leave in\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStyle as usual\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAQUA \/ WATER \/ EAU • COCOS NUCIFERA OIL \/ COCONUT OIL • AMODIMETHICONE • POLYQUATERNIUM-37 • PHENOXYETHANOL • PROPYLENE GLYCOL DICAPRYLATE\/DICAPRATE • TOCOPHEROL • SODIUM HYDROXIDE • DIMETHICONE PEG-7 PHOSPHATE • PPG-1 TRIDECETH-6 • TRIDECETH-6 • BEHENTRIMONIUM CHLORIDE • XYLOSE • LACTIC ACID • ETHYLHEXYLGLYCERIN • LINALOOL • SORBITAN OLEATE • ISOPROPYL ALCOHOL • CETRIMONIUM CHLORIDE • HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL • ESVERATROL • BENZYL ALCOHOL • LIMONENE • COUMARIN • POTASSIUM SORBATE • PARFUM \/ FRAGRANCE. C234488\/1\u003c\/span\u003e\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":32402513395796,"sku":"3474636974368","price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0226\/6225\/files\/L_OrealProfessionnelSerieExpertVitaminoColor10in1Multi-PurposeSpray.jpg?v=1755862146"},{"product_id":"serie-expert-vitamino-colour-shampoo","title":"L'Oréal Professionnel Serie Expert Vitamino Color Shampoo","description":"\u003cp\u003eL'Oréal Professionnel Serie Expert Vitamino Color Shampoo helps protect and nourish coloured hair. Colour lasts up to 8 weeks.* This shampoo gently removes impurities, leaving hair feeling soft and protected. Coloured hair is up to 6* times more shiny and appears brighter and radiant. Formula enriched with resveratrol, a powerful anti-oxidant.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e*instrumental test shampoo + conditioner.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eProtect your hair colour from fading for up to 8 weeks*\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRepairs damage\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eColour\u003cspan\u003e is more radiant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRemoves impurities\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHair is left soft and protected\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAQUA \/ WATER \/ EAU • SODIUM LAURETH SULFATE • COCAMIDOPROPYL BETAINE • DIMETHICONE • SODIUM CHLORIDE • CITRIC ACID • HEXYLENE GLYCOL • SODIUM BENZOATE • SODIUM HYDROXIDE • AMODIMETHICONE • CARBOMER • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • TRIDECETH-10 • GLYCERIN • SALICYLIC ACID • GLYCOL DISTEARATE • MICA • PEG-100 STEARATE • LINALOOL • STEARETH-6 • PHENOXYETHANOL • COCO-BETAINE • TRIDECETH-3 • CI 77891 \/ TITANIUM DIOXIDE • RESVERATROL • BENZYL ALCOHOL • ACETIC ACID • FUMARIC ACID • PARFUM \/ FRAGRANCE. C234155\/1\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":39288805032020,"sku":"3474636975518","price":18.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0226\/6225\/files\/L_OrealProfessionnelSerieExpertVitaminoColorShampoo.jpg?v=1755856531"},{"product_id":"serie-expert-vitamino-colour-conditioner","title":"L'Oréal Professionnel Serie Expert Vitamino Color Conditioner","description":"\u003cp\u003e200ml\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eL'Oréal Professionnel Serie Expert Vitamino Color Conditioner nourishes colour-treated hair helping colour last up to 8 weeks.   Coloured hair is up to 6 times shinier* and appears brighter and radiant. Hair feels lighter, manageable and soft.​ Formula enriched with resveratrol, a powerful anti-oxidant. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e*instrumental test after application of Shampoo + Conditioner\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":39288805064788,"sku":"3474636975709","price":22.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0226\/6225\/files\/L_OrealProfessionnelSerieExpertVitaminoColorConditioner.jpg?v=1755865798"},{"product_id":"l-oreal-professionnel-serie-expert-metal-detox-hair-mask","title":"L’Oréal Professionnel Serie Expert Metal Detox Hair Mask","description":"\u003cp\u003eDid you know that our water can contain metals? These metals can get into our water from pipeline erosion over time. Wash after wash, these metals can accumulate in the hair fibre - as hair acts like a sponge. Copper in particular can impact your colour result when you get your hair done in the salon, meaning you might not be seeing your colour result in true high definition. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eL’Oréal Professionnel Paris’ Metal Detox mask helps to protect coloured hair from copper deposits, which come from water, and can leave your hair colour dull, lacklustre and can even cause breakage. \u003c\/span\u003e\u003cspan\u003eThis can help you to maintain your salon-colour vibrancy. Hair feels smoother, softer \u0026amp; more nourished.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eComplements your colour, balayage and lightening results from your salon\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eHelps protect coloured hair from breakage by up to 87%*\u003c\/li\u003e\n\u003cli\u003eHair feels smoother, softer \u0026amp; up to 2 times shinier**\u003c\/li\u003e\n\u003cli\u003eLuxurious lightweight texture \u0026amp; fresh citrus scent\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Mask used in salon as part of a routine for up to 87% less breakage\u003c\/p\u003e\n\u003cp\u003e** Instrumental test, shampoo and mask vs. unwashed hair\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply after the anti-metal cleansing cream shampoo\u003c\/li\u003e\n\u003cli\u003eLeave on for 1 minute\u003c\/li\u003e\n\u003cli\u003eRinse\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv id=\"AdditionalBars\"\u003e\n\u003cdiv id=\"AdditionalBarsRegion\" class=\"Region\"\u003e\n\u003cdiv id=\"m_excelWebRenderer_ewaCtl_m_formulaBar\" class=\"ewa-fb-nb ewa-fb-refactor ewa-fb-fluent\"\u003e\n\u003cdiv class=\"ewa-fb drop-down\"\u003e\n\u003cdiv id=\"m_excelWebRenderer_ewaCtl_formulaBarTextDivContainerId\" class=\"ewa-fb-text-div-container\"\u003e\n\u003cdiv class=\"ewa-fb-text-box ewa-fb-text-box-new-theme ewa-fb-text-box-new not-ie ewa-fb-disabled ql-disabled\" id=\"formulaBarTextDivId\"\u003e\n\u003cdiv class=\"ql-editor ql-blank ewa-rteTextElement\" data-gramm=\"false\" spellcheck=\"false\" autocomplete=\"false\" role=\"textbox\" dir=\"auto\" id=\"formulaBarTextDivId_textElement\" aria-label=\"formula bar\" tabindex=\"0\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eIn case of contact with eyes, rinse them immediately.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"NotificationBar\"\u003e\n\u003cdiv id=\"NotificationBarRegion\" class=\"Region\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"EditorBars\"\u003e\n\u003cdiv id=\"EditorBarsRegion\" class=\"Region\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"EditorContainer\"\u003e\n\u003cdiv id=\"EditorContainerRegion\" class=\"Region\"\u003e\n\u003cdiv id=\"m_excelWebRenderer_ewaCtl_clientAreaDiv\" class=\"ewa-clientarea region-composer\"\u003e\n\u003cdiv id=\"m_excelWebRenderer_ewaCtl_m_fieldManagerPane_m_root\" class=\"ewa-flp-ltr ewa-flp-border-ltr ewa-flp-ltr ewa-flp-border-ltr\" data-cssfile=\"https:\/\/res-1.cdn.office.net:443\/officeonline\/x\/s\/h0D4E5FB8A4495A6F__layouts\/Resources\/1033\/FieldListPane.css\" dir=\"ltr\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"m_excelWebRenderer_ewaCtl_contentAreaDiv\" role=\"main\" class=\"ewa-contentarea\"\u003e\n\u003cdiv class=\"ewa-gridKeyHandler\" id=\"gridKeyboardContentEditable\" tabindex=\"0\"\u003e\n\u003cdiv class=\"ql-editor ql-blank ewa-rteTextElement\" data-gramm=\"false\" spellcheck=\"false\" autocomplete=\"false\" role=\"textbox\" dir=\"auto\" id=\"gridKeyboardContentEditable_textElement\" aria-label=\"grid\" inputmode=\"text\" aria-activedescendant=\"m_excelWebRenderer_ewaCtl_readoutElement2\" aria-owns=\"m_excelWebRenderer_ewaCtl_readoutElement1 m_excelWebRenderer_ewaCtl_readoutElement2\" tabindex=\"0\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAqua \/ Water \/ Eau, Cetearyl Alcohol, Amodimethicone, Behentrimonium Chloride, Cetyl Esters, Parfum \/ Fragrance, Isopropylalcohol, Trideceth-6, Phenoxyethanol, Limonene, Cetrimonium Chloride, Hexyl Cinnamal, Linalool, Chlorhexidine Dihydrochloride, Citral, Geraniol, Glycine, Tocopherol, Polyquaternium-7, Sodium Benzoate. C263113\/1.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":39359183945812,"sku":"30160606","price":34.6,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0226\/6225\/files\/Metal_Detox_Mask_2.jpg?v=1770385371"},{"product_id":"l-oreal-professionnel-serie-expert-metal-detox-cleansing-cream-shampoo","title":"L’Oréal Professionnel Serie Expert Metal Detox Cleansing Cream Shampoo","description":"\u003cp\u003e\u003cspan data-contrast=\"auto\"\u003eDid you know that our water can contain metals? These metals can get into our water from pipeline erosion over time. Wash after wash, these metals can accumulate in the hair fibre - as hair acts like a sponge. Copper in particular can impact your colour result when you get your hair done in the salon, meaning you might not be seeing your colour result in true high definition.\u003c\/span\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}'\u003e \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCleansing the hair of excess metal (copper) deposits can help you to maintain your fabulous salon-colour vibrancy and enhance its beautiful shine. \u003cbr\u003eThis sulphate-free cleansing cream shampoo transforms into a concentrated foam in your hands, with a memorable citrus fragrance.\u003cbr\u003eStart the routine with a professional in-salon Metal Detox pre-treatment, which your stylist will apply to your hair before the colour in salon, for up to 87% less breakage risk* \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e*Instrumental test: Metal Detox pre-treatment + technical procedure + shampoo + mask\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional formula used in salon, suitable for all types of coloured hair\u003c\/li\u003e\n\u003cli\u003eHelps protect coloured hair from breakage by up to 87%*\u003c\/li\u003e\n\u003cli\u003eHair feels smoother, softer \u0026amp; up to 2 times shinier**\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eComplements your colour, balayage and lightening results from your salon\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eLuxurious foaming texture \u0026amp; fresh citrus scent\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Shampoo used in salon as part of a routine for up to 87% less breakage when colouring (Combing test. 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Pre-treatment, shampoo and mask vs classic shampoo on bleached hair)\u003c\/p\u003e\n\u003cp\u003e** Instrumental test, shampoo and mask vs. unwashed hair\u003c\/p\u003e\n\u003cp\u003eDid you know there can be excess levels of metal* in your hair which can get absorbed through your shower water? Excess metal in hair can cause breakage \u0026amp; premature colour fade. To help protect your hair from it, you can use the professional Metal Detox haircare routine. For maximum protection \u0026amp; results ask your Hairdresser for the exclusive first-step in-salon treatment. \u003c\/p\u003e\n\u003cp\u003eThis is our first anti-metal detox cleansing cream shampoo \u0026amp; anti-metal detox deposit protecting hair mask. The professional shampoo gently cleanses your hair from particles deposited from water while the hair mask helps to nourish \u0026amp; protect the hair. 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