{"product_id":"amika-forget-frizz-shampoo-275ml","title":"Amika Forget Frizz Shampoo 275ml","description":"\u003cp\u003eBest for: Frizzy, medium-to-thick, coarse, wavy and coily hair needing long-lasting smoothness, lightweight hydration and humidity protection.\u003c\/p\u003e\n\u003ch3\u003eWhat is Amika Forget Frizz Anti-Frizz Shampoo?\u003c\/h3\u003e\n\u003cp\u003eAmika Forget Frizz Anti-Frizz Shampoo 275ml is a smoothing, hydrating shampoo designed to gently cleanse hair while reducing frizz, locking in moisture and protecting against humidity for up to 72 hours. Formulated with Extended Humidity Shield Technology, water lily extract, aloe leaf juice and sea buckthorn, it helps leave hair smoother, shinier and more manageable without weighing it down. Clinically proven as part of the Forget Frizz routine to reduce frizz by up to 74% for 72 hours, this shampoo is ideal for maintaining soft, controlled hair even in humid conditions.\u003c\/p\u003e\n\u003ch3\u003eWho is it best for?\u003c\/h3\u003e\n\u003cp\u003eIdeal for medium-to-thick, coarse, wavy and coily hair types (2A–4C) that are prone to frizz. Particularly suitable for anyone looking to control unwanted frizz, improve manageability and maintain smooth, hydrated hair in humid weather.\u003c\/p\u003e\n\u003ch3\u003eWhat problem does it solve?\u003c\/h3\u003e\n\u003cp\u003eAmika Forget Frizz Anti-Frizz Shampoo helps address frizz caused by humidity while cleansing the hair and supporting moisture retention. Its smoothing formula helps reduce unwanted frizz and flyaways, leaving hair feeling softer and more manageable.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\n\u003cp\u003e72-Hour Frizz Control: Clinically proven as part of the Forget Frizz shampoo and conditioner routine to reduce frizz by up to 74% for 72 hours.\u003c\/p\u003e\n\u003cp\u003eHumidity Protection: Extended Humidity Shield Technology helps protect against humidity for long-lasting smoothness.\u003c\/p\u003e\n\u003cp\u003eGentle Cleansing: Cleanses hair while helping maintain moisture.\u003c\/p\u003e\n\u003cp\u003eLightweight Hydration: Provides moisture without weighing hair down.\u003c\/p\u003e\n\u003cp\u003eImproved Manageability: Helps tame frizz and make hair easier to style.\u003c\/p\u003e\n\u003cp\u003eEnhanced Shine: Supports a smoother, shinier-looking finish.\u003c\/p\u003e\n\u003cp\u003eColour Safe: Suitable for colour-treated hair.\u003c\/p\u003e\n\u003cp\u003eVegan Formula: Free from sulphates, parabens, phthalates and mineral oil.\u003c\/p\u003e\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cp\u003eExtended Humidity Shield Technology: Heat-activated smoothing molecules and extended-release capsules help create a silky shield around the hair to block humidity for lasting smoothness.\u003c\/p\u003e\n\u003cp\u003eWater Lily Extract: Helps tame frizz and improve hair manageability.\u003c\/p\u003e\n\u003cp\u003eAloe Leaf Juice: Helps enhance shine while supporting the hair's natural moisture retention.\u003c\/p\u003e\n\u003cp\u003eSea Buckthorn: Rich in fatty acids, antioxidants, vitamins and lipids to help nourish the hair cuticle and seal in hydration.\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eApply Amika Forget Frizz Anti-Frizz Shampoo to wet hair and gently massage through the hair to cleanse. Rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor a complete anti-frizz haircare routine, follow with Amika Forget Frizz Anti-Frizz Conditioner to help maintain smoothness, hydration and humidity protection.\u003c\/p\u003e\n\u003ch3\u003eWhy Choose Amika Forget Frizz Anti-Frizz Shampoo?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eProduct Type: Smoothing Anti-Frizz Shampoo\u003c\/li\u003e\n\u003cli\u003eSize: 275ml\u003c\/li\u003e\n\u003cli\u003eHair Type: Medium-to-Thick, Coarse, Wavy and Coily Hair (2A–4C)\u003c\/li\u003e\n\u003cli\u003ePrimary Concern: Frizz and Humidity\u003c\/li\u003e\n\u003cli\u003eHair Goals: Smoothness, Hydration, Shine and Manageability\u003c\/li\u003e\n\u003cli\u003eFormula: Vegan, Colour Safe, Sulphate-Free, Paraben-Free, Phthalate-Free and Mineral Oil-Free\u003c\/li\u003e\n\u003cli\u003ePackaging: Bottle Made with 90% Post-Consumer Recycled Materials\u003c\/li\u003e\n\u003cli\u003eFragrance: Amika Signature Scent\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Amika","offers":[{"title":"Default Title","offer_id":55556305027415,"sku":"840117814073","price":31.19,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0226\/6225\/files\/AmikaForgetFrizzShampoo275ml_3.png?v=1793979309","url":"https:\/\/millies.mom\/products\/amika-forget-frizz-shampoo-275ml","provider":"millies.mom","version":"1.0","type":"link"}