Best for: Lifting, lengthening, defining and volumising the lashes with an ultra-black finish.

What is Sculpted by Aimee My Mascara?

Sculpted by Aimee My Mascara is an ultra-black, volumising and lengthening mascara designed to lift, lengthen and define the lashes. Its formula is kind to the lashes while conditioning, nourishing and moisturising them. The curved mascara wand is designed to capture every lash from root to tip, helping create volume, lift and definition with precision application.

Who is it best for? My Mascara may suit you if you:

• Want an ultra-black mascara
• Want lashes to look longer
• Want to add volume and definition
• Want to lift the lashes
• Prefer a mascara with a curved wand for precision application
• Want a formula that conditions, nourishes and moisturises the lashes

What problem does it solve?

My Mascara is designed for lashes that you want to lift, lengthen, volumise and define. The combination of an ultra-black pigment, lash-conditioning formula and curved wand helps create a more defined lash look, while the brush is designed to capture every lash from root to tip.

Key ingredients

Vitamin B5: Acts as a lash conditioner. The formula is also described as conditioning, nourishing and moisturising the lashes.

Key benefits

• Ultra-black pigment
• Volumises and lengthens
• Lifts and defines lashes
• Conditions, nourishes and moisturises lashes
• Contains Vitamin B5
• Curved wand captures every lash from root to tip
• Designed for precision application

User trial results for My Mascara, Sculpted by Aimee's user trial reported:

• 98% felt the colour looked ultra black on the lashes
• 98% agreed the formula felt gentle on the eyes
• 95% felt the formula made lashes look longer
• 95% agreed the brush allowed for precision application
• 93% agreed the formula didn't flake or crumble throughout the day
  

Tested on 60 consumers aged 18+ over 7–10 days.

How to use

For the top lashes
Place the My Mascara brush wand in its curved angle at the root of the lashes. Slowly blink onto the brush and wiggle it back and forth to comb through the lashes. Repeat until you reach your desired volume.

For maximum lift
Hold the My Mascara brush wand facing upwards, with the highest part of the bend positioned in the centre of the lashes to lift them.

For the bottom lashes
Look straight ahead and slightly upwards. Using whatever is left on the brush, gently coat the bottom lashes, focusing on the root for definition. Use the brush tip for precise application and avoid applying too much to prevent clumps.

When applying more than one coat. Allow each coat to dry in between applications.

Aimee's top tip:

Run your ring finger lightly over the ends of the lashes to capture any excess that might fall throughout the day.

Why choose it?

Product: My Mascara
Colour: Ultra Black
Benefits: Volumises, lengthens, lifts and defines
Formula benefits: Conditions, nourishes and moisturises lashes
Key ingredient: Vitamin B5
Wand: Curved wand

Is Sculpted by Aimee My Mascara right for me?

Choose this if: you want an ultra-black mascara that volumises, lengthens, lifts and defines the lashes, with a formula containing Vitamin B5 to act as a lash conditioner.
Consider another mascara if: you are specifically looking for a mascara other than an ultra-black, volumising and lengthening formula.

Frequently asked questions

What does Sculpted by Aimee My Mascara do?

My Mascara is designed to volumise, lengthen, lift and define the lashes while providing an ultra-black colour.

Is My Mascara ultra black?

Yes. My Mascara has an ultra-black pigment, and 98% of consumers in Sculpted's user trial felt the colour looked ultra black on the lashes.

Does Sculpted by Aimee My Mascara contain Vitamin B5?

Yes. Vitamin B5 is included to act as a lash conditioner.

Does My Mascara lengthen lashes?

My Mascara is designed to lengthen the lashes, and 95% of consumers in the user trial felt the formula made lashes look longer.

Does My Mascara add volume?

Yes. My Mascara is described as volumising and its application instructions explain how to build volume by repeating application until you reach your desired result.

What type of wand does My Mascara have?

My Mascara has a curved wand designed to capture every lash from root to tip and allow for precision application.

How do I apply My Mascara?

For the top lashes, place the curved wand at the root and slowly blink onto the brush while wiggling it back and forth through the lashes. Repeat until you reach your desired volume. For the bottom lashes, use whatever remains on the brush and focus on the roots, using the tip for precise application.

Should I let My Mascara dry between coats?

Yes. When applying more than one coat, allow each coat to dry in between.

Has Sculpted by Aimee My Mascara been tested?

Yes. Sculpted's user trial was tested on 60 consumers aged 18+ over 7–10 days.

Ingredient list:
Ultra Black: Aqua (Water/Eau), CI 77499, Synthetic Beeswax, Copernicia Cerifera Cera, Glyceryl Stearate SE, Cyclopentasiloxane, Palmitic Acid, Polybutene, Stearic Acid, Hydrogenated Olive Oil Stearyl Esters, Nylon-12, Isododecane, Acrylates Copolymer, Glyceryl Stearate, VP/Eicosene Copolymer, Acacia Senegal Gum, Glycerin, Alcohol Denat., Aminomethyl Propanediol, Phenoxyethanol, Candelilla Cera, Acrylates/Ethylhexyl Acrylate Copolymer, Hydrogenated Tetradecenyl/Methylpentadecene, Tribehenin, PEG-30 Dipolyhydroxystearate, Panthenol, Hydrated Silica, VP/VA Copolymer, Polyvinyl Alcohol, Hydroxyethylcellulose, Ethylhexylglycerin, Propylene Glycol, Polyquaternium-10, Laureth-21, Sodium Dehydroacetate, Disodium Phosphate, Polysorbate 60, Sodium Phosphate, Biotinoyl Tripeptide-1.